Jazz, the largest telecom company in Pakistan, is now introducing something out of their business affairs – a ride-hailing service in Pakistan.

Dubbed mLift, Jazz’s ride-hailing service is going to connect drivers with riders over voice call and the biggest advantage is the riders will be able to call a taxi even without an internet connection, unlike Uber and Careem.

Jazz promises to connect conventional taxi drivers with riders over phone remotely. With mLift, usual taxi drivers will at once come in competition with app based ride-hailing services and would be able to start earning from their existing cars.

mLift only requires public-service license and a car to get anyone board. The service verifies drivers by registering their thumb impressions and their phone numbers.

Here is how the Jazz mLift will work:

◘ Rider will dial 7555
◘ Based on riders’ location, a driver will be connected over phone
◘ Both rider and driver will negotiate the trip price
◘ Driver will confirm the price and the ride
◘ Rider will pay the driver in cash at the end of the trip.

The company, for now is launching the Jazz mLift in Islamabad and Rawalpindi only, and plans to expand the service to other cities very soon.