The Nokia 3310, the phone that defined a generation of mobiles and remained an icon among all the others, has been brought back to life, 17 years after it was first released.
The new version recreates the design of the original. The original Nokia 3310 was one of the first mobiles to also become a cultural icon, with its distinctive Nokia ringtone, compact design and mobile game Snake, and sold more than 100 million units.
The new version has been unveiled by HMD Global at the Mobile World Congress in Barcelona, it is instantly recognizable to previous 3310 owners, but is slightly thinner and also features a color screen.
It has a battery life of 30 days, and only basic internet access through a 2.5G connection, and it is also missing modern smartphone staples such as Facebook and WhatsApp.
However, it does have a headphone jack and SD card, which were not present 17 years ago. A two-megapixel camera, and an FM radio adds more value to it. And It also has Snake game.
Then vs. Now
HMD’s chief product officer Juho Sarvikas said:
For the Nokia 3310 we just couldn’t resist. We wanted to reward loyal Nokia phone fans and make a statement that rich heritage, innovation and modern design can go hand-in- hand.
Florian Seiche, HMD’s president, said the 3310 would be “your digital detox phone”, a second device for smartphone-weary consumers, as well as a big seller in emerging markets where cheap “feature phones” are still popular.
The new 3310 is set to cost €49/£41 when it is released in the second quarter of the year.